5 August 2026 · 6 min read · Judgment
The social question, again
People's concerns about AI are political and social before they are technical, and they are rising. Enterprise adoption was not built for that.
Hayk. Shaping AI to serve people. Zurich.
Shaping AI to serve people · Zurich
Imagination is
infrastructure
Do not teach your people prompts. Help them imagine their future, their organization, their society.
AI deployed to 100,000+ people|30+ corporate transformation projects|Work across 13 countries
Writing
On society, organizations, and human evolution.
13 February 2026 · 2 min read · Judgment
AI agents could establish parallel politics in your company
Every time an agent compresses its memory, it makes an invisible editorial decision about what your organization will treat as true.
28 January 2026 · 8 min read · Imagination
Making music with AI: What happens to the creative process?
I made music two ways, through embodied performance and a hybrid AI workflow, to see what changed in feedback, tacit knowledge, and authorship.
4 July 2025 · 3 min read · Judgment
Co-intelligence: A framework for human-language model thought
Language models can imitate the surface of thought. Co-intelligence begins by keeping human intention, interpretation, authorship, and responsibility in the loop.
The lab
Experiments, artifacts, and research builds. Some explore my field. Some wander happily outside it.
Judgment · Simulation
AI Adoption Commander
A simulation of the judgment calls that shape an AI rollout for 5,000 people. Six scenarios, one choice each, and every decision compounds.
Explores: Which leadership decisions determine whether adoption holds once the launch is over.
Opens in a new tab.Imagination · Interactive guide
AI Use Case Finder
An interactive way to turn a role and a level of experience into useful generative AI starting points.
Explores: How to make possibility concrete without reducing imagination to a list of prompts.
Opens in a new tab.About
I'm Hayk. I integrate AI into human systems: organizations, teams, and the habits people actually work by. My mission is simple to say and hard to do: make sure new technology serves the people who live with it.
For five years I worked inside a Big 4 firm, deploying AI at serious scale. Over 100,000 people. I saw what actually happens when the tools arrive: what works, what breaks, and who gets left out of the picture.
So I left. In the summer of 2026 I walked out of that career to do the work directly: studying what AI actually does to the way people work and think, and building tools that keep judgment human. This site is where I host my knowledge pieces, research, artifacts and other things I build to make ideas tangible.
Away from the screen I'm a musician, I run my family's 150-year-old winery, and I ride my XSR900 through the Swiss Alps with friends. If something here lands with you, write me. I answer.